What is an Information Only Profile?

See the application: Trust Matters.

We are looking for more than Google reviews and review sites. We are looking for more than affiliations.

We are looking for businesses in certain categories that put it in writing. We want Trusted Factors.

Safe and Trusted Canada creates and maintains an Information Only Profile using publicly available business information. It helps consumers identify businesses that appear to offer applicable products or services.

An Information Only Profile does not mean that the business has created an account, approved or confirmed the profile, purchased a Listing Plan or actively participates on Safe and Trusted Canada.

Information Only Profiles are displayed after Professional, Advanced, Standard, Plus and Basic Listings. Their placement provides consumer information only and does not represent accreditation, endorsement, verification, validation, approval, ranking or a recommendation by Safe and Trusted Canada.

The profile may include the business name, general contact information, a business category, a City or Town Trade Area and other information obtained from identified public sources.

Business information can change. Consumers should confirm important details directly with the business.

An Information Only Profile does not include password-protected business account access, active profile management, direct links to multiple website pages, managed image or document uploads, YouTube links, Request eQuotes, Featured Listing placement or Extended Visibility.

Safe and Trusted Canada will develop and temporarily activate a Professional Plan Presentation for an eligible business so the business owner can see the benefits of the Professional marketing and advertising plan.

The active presentation may include Professional Plan profile features, Trusted Factors, categories, service coverage, Featured Listing visibility, additional City or Town Trade Areas and other available marketing and advertising benefits. Trusted Factors will not be presented as confirmed business information until the business owner or an authorized representative provides or confirms them.

The business owner will be notified that the Professional Plan Presentation is active and will be given a limited review period to decide whether to continue with the paid Professional Plan. The acceptance date will be provided when the presentation is activated.

Activating a Professional Plan Presentation does not create a payment obligation. The business becomes responsible for payment only after the business owner accepts the Professional Plan.

If the business owner accepts the Professional Plan within the stated review period, the presentation will continue as a paid Professional Listing. If the owner declines or does not accept within that period, the business will return to its previous paid Listing Plan or to an Information Only Profile, as applicable.

Professional, Advanced, Standard and Listings are not restricted to a predetermined number of businesses within a category, city, town or Trade Area. The selected Listing Plan determines the advertising features, presentation and visibility provided to the business. A higher Listing Plan does not mean that a business is more trustworthy, credible or qualified than another business.

The business owner or an authorized representative may claim the profile and request the free Basic Plan or select a paid Listing Plan. A Listing Plan provides account access and the features, presentation and visibility included with the selected plan.

The Basic Plan is free and is available upon request.

Information Only Profiles are not permanent listings. Safe and Trusted Canada may update, archive, hide or remove a profile when the business no longer operates, the information cannot be confirmed, the business is not interested in participating, or the profile is no longer useful to consumers.

If the business owner or an authorized representative indicates that the business is not interested in the free Basic Plan or any paid Listing Plan, Safe and Trusted Canada will remove the Information Only Profile from public display and archive it.

The business owner or an authorized representative may request removal of an Information Only Profile at any time.

Safe and Trusted Canada is a neutral platform for advertising and consumer information. Safe and Trusted Canada does not accredit, verify, validate, approve, endorse, rank or recommend any business.

Consumers remain responsible for reviewing the available information and choosing the business that best meets their needs.