35 Key Differences From Other Providers

What makes Safe and Trusted Canada Different?   

With a track record dating back to 2005, Safe and Trusted Canada's management has closely collaborated with business owners. We've taken their feedback and insights to heart, resulting in a database and platform that truly caters to their needs.    

Safe and Trusted Canada is currently accredited.  See the link to the Better Business Bureau.   See our report.

Businesses may apply for account status.  See all Subscription Types

We look for companies with credentials. Business Credentials

What are the signs of a Credible Business?  See More

Many attributes of our Site that may be different are as follows:

1. Safe and Trusted Canada is a platform for consumers. Our platform enables consumers to easily find and locate businesses based on their credentials, history, and reviews.  The Site facilitates this for consumers by streamlining access to key information, categories, and direct links to review sites, social media, and professional affiliations.  For example, hotels will not only have links to Google, but also to numerous other review sites often connected to the hotel industry.
See the example.    The consumer also has access to all other hotels with links to their ratings.  See the example.   All information profiles show up based on their Google review score.   This makes it easier for the consumer to compare reviews and pricing easily. There is no charge to the hotel, motel, or other accommodation as an Information Only profile.

2. Safe and Trusted Canada is a platform for consumers.  Although the platform allows individual searches, users may wish to view all listings for a particular city or town.  Go to the trade areas on the site.  See Trade Areas
This provides quicker access to consumers, allowing them to view multiple businesses in a category at once, even if they are an Information Only profile. 

Then select your province.  In this example, we will use the province of Saskatchewan.

All trade areas are displayed with the largest city in the province listed first, followed by the provincial capital. All other cities and towns show up in alphabetical order.  Select your city or town.   As an example, see Saskatoon.
Businesses select the cities and towns in which they do business using their account management area.  How to Add Trade Areas

3. Many provinces and cities have specific laws and licensing requirements in place.   When a consumer encounters trouble with a contractor, they may discover that the contractor's name is not registered, they are not licensed, and they don't carry insurance or workers' compensation.  As an example, in Saskatchewan, there is the Names Registration Act. 

The Act outlines severe penalties for failing to register your name, but it does not appear to be enforced by the province. This causes problems for consumers and takes business away from legitimate companies.  Government officials often advise individuals with issues to contact the Better Business Bureau when problems arise.

Our system enables businesses to list their credentials through account status.  Consumers can use our Credentials list to check contractors that are not on our system.  This will provide them with additional information for their use.  Business Credentials

In addition, the Site has added universal subcategories to establish further credentials that can be quickly searched by a consumer, giving even greater confidence in the business.  See More

4. Cities and Towns require licensing.  All of them appear to have some fees they collect, but do they verify whether the person applying for the license is using a business name that they own?  Some suggest that the name should be registered, but when the person presents their city or town license to the consumer, the consumer assumes that the city or town has done due diligence before issuing the permit.  Local businesses are affected, not just the consumer.

Our system enables businesses to list their credentials through account status.  Consumers can use our Credentials list to check contractors that are not on our system.  This will provide them with additional information for their use.  Business Credentials

In addition, the Site has added universal subcategories to establish further credentials that can be quickly searched by a consumer, giving even greater confidence in the business.  See More

5. There is one application form for all businesses in Canada. Credibility Counts.  To further engage with the platform, a business can apply for an account to post and manage its reviews, providing detailed feedback rather than just the aggregate score.  This system enables companies to actively manage their profiles while maintaining a streamlined and easily accessible information hub for consumers.   Safe and Trusted Canada allows businesses with an Information profile to update their details through account access, ensuring accuracy and relevance. Key features of this account access include free access for companies with a favourable profile without expecting a paid subscription later. Companies can update information as required, keeping their profile current. Businesses can request an account, provided they do not have an F rating with the Better Business Bureau and have not shown suspicious review data on Google.  The Site is not obligated to provide account status unless the business owner has made a request.  We do not deal with individuals claiming to represent the business as marketing staff.  Please note that an account holder can manage multiple companies simultaneously. How to Manage Several Businesses with One Account

6. The Site is a consumer-facing platform that displays businesses based on what consumers would readily find on the internet.  Some internet information may not be accurate.   The Site features a chat widget, allowing a business owner to assist us in supplying up-to-date information at any time.  You will find the blue chat widget in the bottom right corner of every page.

7. Safe and Trusted Canada begins with an 'Information Only' profile for a business, detailing links to review sites, social media, and other readily available internet resources.  Review sites and links may contain both positive and negative reviews without sentiment-based filtering.  This transparency allows consumers to make more informed decisions by seeing a comprehensive overview of a business's online presence in one place.  See more about the Information Only profile. 

8.  A business with an Information profile can receive consumer reviews. However, the platform only displays the number of reviews and the total aggregate score to the consumer, not the individual review content.  The consumer must be an actual client of that business.  If the consumer is not an actual client, the review can be deleted at any time.  Businesses with accounts can view the content and respond to the review or request the deletion of the review—no more fake reviews.

9. Safe and Trusted Canada includes links to various review sites, offering consumers access to external reviews, whether positive or negative.  However, the platform does not interpret or filter any information from these review sites. The platform does not take ownership of the reviews; each linked review site retains control over its content and the review processing of its site.  The Site provides access to 48 review sites that may impact the business.  Please note that many review sites are organized by category.  Hotels and Restaurants have numerous review sites linking to their business.  Auto Dealerships have their review sites, and so do Contractors.  Links to Review Sites

Wait10. Businesses with account status on Safe and Trusted Canada are provided access to their content management system, which contains 13 different areas to manage and update their profiles.  All businesses are eligible for a Basic Subscription at no charge, enabling them to manage their listing and update their business profile.  However, companies must meet specific criteria to maintain the platform's integrity.  The business needs to list its business credentials and demonstrate a history of properly addressing complaints.  If a business fails to meet these standards, its account will be denied; however, an information-only profile will remain.    This system ensures that only qualified and responsible businesses can maintain an account on the platform, enhancing consumer trust.
How To Place Business Credentials in Your Listing

11. Safe and Trusted Canada maintains impartiality by providing public links to well-known review sites, such as Google Reviews and the Better Business Bureau (BBB), as well as its platform. In addition, businesses and consumers can access links to up to 48 other trademarked review sites.  However, when businesses apply for account status, they can unlink from review sites other than Google Reviews and Safe and Trusted Canada.  The business owner with an account determines how they interact with consumers.  Links to Review Sites

12. Safe and Trusted Canada's platform offers businesses with an account status the ability to highlight what differentiates them from their competitors, a crucial feature that many businesses overlook on their websites. This feature enables companies to better understand the platform's value, allowing them to maximize their visibility and differentiate themselves from competitors. See the Basic Account. 

13. Safe and Trusted Canada's platform provides business owners with account access to several options to enhance their profiles by listing important information.  This includes links to their affiliations, such as professional associations or certifications.  This includes their business website and other relevant contact information for customers.  The ability to use the Safe and Trusted Logo as a link from their website, directing visitors to their profile on Safe and Trusted Canada while enhancing credibility and visibility for all business subscription levels. This setup improves the business's online presence and fosters consumer trust by showcasing affiliations and linking to a reputable, impartial platform.

14. Safe and Trusted Canada provides premium subscription holders with expanded presentation options to showcase their business more effectively. The ability to upload up to 10 PDFs, such as brochures, certification, or detailed product/service information.  The ability to upload 20 images to visually represent the business and its offerings. The ability to upload up to 10 YouTube links enables companies to share a variety of video content, including advertisements, tutorials, and customer testimonials.  The ability to place in up to 20 trade areas enhances visibility across multiple categories and locations.  These expanded options give businesses a distinct advantage by making more information readily available to consumers, helping them make informed decisions more quickly.

15.  Safe and Trusted Canada differentiates itself by organizing business listings based on subscription type and date rather than the distance from the consumer to the business. This approach ensures that businesses are consistently listed to reflect their subscription level and the listing date, providing a clear and fair hierarchy. When consumer search for credentials, the search results automatically display businesses according to their subscription type and listing date.  This method allows consumers to find exactly what they're looking for without the added complexity of distance-based listings. Unlike many other providers, Safe and Trusted Canada offers a higher level of searchability, enhancing consumers' overall user experience.

16. Safe and Trusted Canada’s Professional Subscription enables businesses to establish direct links to their website and specific site sections. This feature allows consumers to easily access relevant information directly from the business profile.  For other subscription levels, businesses can still link directly to their website. Still, consumers must copy and paste a link into their browser to view content for specific sections of the website.  This distinction in linking capabilities enhances the accessibility of information for consumers with a Professional Subscription, streamlining their experience and encouraging engagement with the business's offerings.

17. Safe and Trusted Canada is committed to transparency by stating that it does not validate, recommend, or accredit any business. This reminder appears on every business profile to ensure consumers and businesses understand the platform's role.  The primary purpose of Safe and Trusted Canada is to provide accurate information from a variety of sources rather than relying on a single avenue of information. This approach empowers consumers to make informed decisions based on a comprehensive view of available data. In contrast, many other providers may imply that their platform is the sole source of information, potentially limiting consumer exploration and understanding.  By fostering a multi-source information environment, Safe and Trusted Canada aims to enhance consumer trust and encourage thorough research before making decisions.

18. Safe and Trusted Canada communicates that all transactions and interactions between consumers and businesses are strictly the responsibility of those entities. The platform does not engage in mediation or arbitration services.  This information is prominently displayed on every business profile, ensuring that both consumers and businesses are aware of the limitations of Safe and Trusted Canada’s role.  By establishing this clear boundary, the platform reinforces that it acts solely as an information hub, leaving the management of business-consumer relationships to the parties involved.  This approach promotes transparency and accountability, enabling consumers and businesses to engage directly without relying on the platform for intervention.

19. Safe and Trusted Canada enhances the consumer experience with its automatic search functions, which filter results based on user-defined criteria for credentials. This functionality allows consumers to narrow down their searches effectively. Consumers can use the identified credentials to request Equotes from businesses, allowing for direct inquiries about services or products.  The Equote system is exclusively available to premium subscription holders, providing valuable leads at no additional cost to the business owner.  Business owners have full control over their participation in the Equote system, deciding whether they wish to receive leads based on their preferences.  In contrast, many other providers often charge substantial fees for leads and typically lack the sophisticated search functions that enable consumers to focus on the specific credentials they find most appealing. This makes Safe and Trusted Canada a more consumer-friendly and cost-effective option for businesses and consumers.

20. Safe and Trusted Canada does not assign automatic grades or star ratings to businesses, distinguishing itself from many other platforms that use simplistic or weak criteria for evaluation. Credibility is assessed based on various robust factors rather than a single rating system.  By refraining from assigning grades, Safe and Trusted Canada promotes a more nuanced understanding of each business, encouraging consumers to consider multiple aspects of credibility and reliability.  This approach ensures that consumers receive a comprehensive view of a business’s standing rather than relying on a potentially misleading or oversimplified rating.

21.  Safe and Trusted Canada distinguishes itself by not using algorithms to determine business visibility or ranking. In contrast, some other providers frequently modify their algorithms to promote advertisements, which can lead to inconsistencies in how businesses are presented. One key feature of Safe and Trusted Canada is that it relies solely on human review, ensuring that business listings are based solely on subscription types and listing dates. The platform operates without advertisements, offering a clean and straightforward user experience that prioritizes the quality of information over promotional content.  This model fosters transparency and trust, allowing consumers to access reliable information without the influence of shifting algorithms or paid placements.

22.  On Safe and Trusted Canada, the distinctions between subscription types are primarily based on the number of subcategories a business can be listed under, allowing for broader visibility in relevant fields. The number of trade areas where a business can appear enhances its reach to potential consumers in various locations. The position in the database impacts how prominently a business appears in consumer searches. Notably, the subscription type does not indicate the credibility of a business. This separation ensures that consumers can evaluate businesses based on their merits and relevant information rather than their chosen subscription level. This approach promotes a fair and transparent environment for both businesses and consumers.

23.  On Safe and Trusted Canada, all Information-Only profiles are organized alphabetically within their respective trade areas. This ensures that consumers can easily find businesses based on name recognition. Account holders have an excellent platform to advertise and manage their businesses. Account holders can provide consumers with comprehensive information about the business, all in one place, enhancing the user experience.  Account holders can share their business profile with potential customers using a single link, streamlining communication and outreach.  The business owner can send the profile to the consumer using one link. Additionally, each listing features its record of actual traffic, allowing business owners to track how many consumers view their profile. This data can help businesses assess their online presence and make informed decisions about their marketing strategies.

24. Safe and Trusted Canada maintains that it does not harm any business's credibility. A business's credibility can be compromised only if it submits untrue content in its profile or lists business credentials it does not possess through its account. In such cases, the platform implements the following actions: An Alert is placed on the business profile for one year, notifying consumers of the issue. The business is demoted to an Information-Only profile, limiting its visibility and features.  After one year, the business may be archived, but the alert remains visible to consumers during that time.  It's important to note that any credibility issues arise from actions taken by the business owner, not from Safe and Trusted Canada. Consumers are encouraged to notify Site Admin immediately if they notice that a business is advertising credentials it does not possess, ensuring the platform's integrity. This process promotes accountability and transparency for all listed companies on the site

25. Safe and Trusted Canada now offers software options for reputation management and social media marketing. These tools are competitively priced in Canadian dollars and designed to help businesses enhance their online presence and effectiveness. Business owners can access detailed reports that analyze their marketing performance, highlighting areas of success and identifying potential areas for improvement.  The reports offer insights into where the business excels online and where improvements are needed, helping to understand why consumers might choose competitors.  By utilizing these software options, businesses can develop targeted strategies to strengthen their marketing efforts and better engage with their local audience, ultimately leading to greater success in a competitive marketplace.

26. Are you a business owner without a website? Safe and Trusted Canada offers a convenient solution for businesses in this situation. We can help you explore your options and identify key considerations for your online presentation, all at no charge, during an online meeting.  Many first-time business owners may not fully understand the possibilities and limitations of having a website. That's why we offer a free consultation, providing valuable insights without obligation. At the end of the meeting, you’ll be equipped with the knowledge to choose a local web designer that fits your needs

27. Safe and Trusted Canada offers a superior platform for consumers to select contractors, while also enabling competent contractors to effectively showcase their businesses. Key features include an advanced credentials search designed for contractors, allowing consumers to find qualified professionals based on specific criteria.  The platform separates one contractor from another, making it easier for consumers to differentiate between options and make informed choices.  In contrast, many other providers fail to offer the same clarity and specificity, which can lead to confusion for consumers. Safe and Trusted Canada’s focus on detailed contractor credentials helps ensure that consumers can confidently select the right contractor for their needs.

28. A consumer can search for a business by province, city, business category, business credentials, contractor credentials,  business name, business owner, and even the last four digits of a business phone number anywhere in Canada.  The comprehensive search capability is automatically available to all subscription types, ensuring that every business listed can be found using specific and relevant filters.  For businesses with a Professional Subscription, the advantages extend beyond just top listings in their city; they may also enjoy top listing advantages at the provincial level. This increased visibility helps attract more potential customers, enhancing their overall reach and presence in the market

29. Safe and Trusted Canada now features a Discount and Promotions area and job posting capabilities in every business subscription. Businesses with a Professional Subscription can create and manage promotions directly on the platform, making it easy to attract new customers and boost sales.  By offering exclusive deals and promotions, businesses can entice new customers to try their products or services while rewarding loyal customers for their ongoing support.  Business owners can provide direct links to their websites that advertise job vacancies, facilitating recruitment.   Owners can upload a PDF document that clearly outlines their expectations for suitable candidates, enhancing the clarity of their job postings.  Importantly, all communication between potential staff and business owners remains solely with those entities, ensuring privacy and direct interaction. This comprehensive set of features supports businesses in effectively marketing their services and managing their hiring needs.

30. Safe and Trusted Canada facilitates reviews for all listings on its platform, ensuring that feedback comes from actual customers. Only individuals who have transacted with the business can leave a review, guaranteeing that feedback is based on genuine experiences. Business account holders have several options regarding reviews: They can post a review,  respond to reviews or request the deletion of a review if it contains abusive content or if the reviewer is not a verified customer.  Please note that the details of a review are not posted without the account holder's explicit permission.  Each account holder receives a QR code that they can use to generate even more customer reviews, making it easier for clients to provide feedback. Reviewers can submit only one review per business on the site and must have had direct interaction with the company.  For Information-Only profiles, while reviews are present, only the number of reviews and the aggregate score are visible to consumers, ensuring transparency without revealing individual review content. This structured review approach helps maintain the platform's integrity and trustworthiness.

31. The Safe and Trusted platform offers multiple options that businesses can utilize without incurring significant costs.  Our top account, which offers unlimited content and placement in 20 trade areas with discounts, may be just a $35.25 monthly investment.  GST is, of course, added, and your investment is a legitimate business expense.

32. Safe and Trusted Canada provides a superior system for consumers seeking reputable businesses. It offers multiple options and clear reasons why one business may stand out from the others. The platform empowers consumers to make informed choices through unique features highlighting a business’s credentials and strengths.  Safe and Trusted Canada provides unique features for business owners that help them stand out and attract customers. It also offers opportunities to showcase their business through affordable subscription options that don't strain their budget. Furthermore, it provides various tools to enhance success, many of which are available at no cost or with a minimal investment. Safe and Trusted Canada enhances the local business ecosystem by offering valuable options and support to consumers and business owners. It makes it easier for consumers to find trustworthy services while helping businesses grow substantially and easily.

33. Safe and Trusted Canada offers Reputation Management Software that provides several advantages for business owners. The software enables you to proactively manage reviews, ratings, and feedback from multiple sources, thereby enhancing your online presence. You can also respond quickly to negative feedback to mitigate potential damage to your brand, which Increases Customer Trust. Your business has several options, starting at $49.00 per month, paid yearly. 

34. Safe and Trusted Canada's social media marketing options provide flexibility and convenience for business owners who lack the time to manage this vital aspect of their business. Utilize AI-powered tools to effortlessly schedule posts, engage with followers, and monitor social media performance. Our easy-to-use software is designed for business owners who prefer to maintain some level of control. Our software provides the business owner with this ability, starting at $29.00 per month, paid annually.  Safe and Trusted Canada's social media marketing options are designed to simplify the process of building and maintaining a strong online presence. Whether you prefer automation or professional support, these solutions help enhance your brand visibility, save time, and foster effective customer engagement.

35. Safe and Trusted Canada WordPress website services provide a comprehensive solution for business owners seeking a secure, professional, and customized online presence.  Websites are tailored to your specific needs, preferences, and feedback.  Incorporates your brand identity, ensuring a unique and professional look.  You own your domain, giving you complete control over your online identity.  Safe and Trusted Canada hosts your website on reliable servers, ensuring optimal performance and uptime.  Includes SSL certificates to encrypt data and protect user information, building trust with visitors.  Additional monitoring is done through Sucuri, a leading website security platform that protects against hacking, malware, and other cyber threats. Regular scans and alerts ensure vulnerabilities are addressed promptly. WordPress websites are built with search engine optimization (SEO) best practices in mind. This helps improve your website’s visibility and search engine ranking.  WordPress websites can grow with your business, allowing you to add new features and pages easily as needed.  Safe and Trusted Canada’s WordPress website services provide business owners with a robust foundation for their online marketing efforts. By delivering customized, secure, and scalable websites, they help businesses establish a strong online presence while ensuring peace of mind through reliable hosting and advanced security measures.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.  See When We Archive a Business.

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